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Manage and improve brand reputation in iPhone

In the article about the management and improvement of the reputation of our app that we wrote previously we mentioned the importance it has to acquire new users. However, it will also have a very strong influence on their retention.

The management of the feedback of our users, their appraisals of our iPhone app development and the management of their incidents will play a key role in retention.

Version updates in iPhone

It is worth dedicating a specific space to the management of the updates of our app. At first glance it may seem that the update of a mobile application is only a new set of lines of code and audiovisual assets that we are going to incorporate in our current version. However, it is much more than that.

The version roadmap (app updates) is a direct reflection of our mobile business plan, content plan, services and loyalty strategy. Ideally, updates will be planned in advance throughout their life cycle, as they penetrate the market and the target audience. As is logical, the natural thing will be to pay special attention to the evolution of the same market, the competition and our audience in order to rectify easily the roadmap of versions. It can mean the difference between success and failure, good or bad performance in our conversion funnel, etc...

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